January 24th, 2006 : Launch of Yann Arthus-Bertrand's environmental awareness campaign. The press conference was held in a junior high school, in the presence of the French Ministers of Ecology and Education and the campaign sponsors.

Example of educational poster : Climate is changing (photo : Yann Arthus-Bertrand)

Starting January 2006, Antalis sponsored an environmental awareness campaign for students in 50,000 schools across France. This campaign, initiated by Yann Arthus-Bertrand, well-known photographer and author of The Earth from Above, has been communicated by means of 22 educational posters highlighting the importance of preserving the earth’s fragile eco-systems.

The poster paper, Maine Gloss 230g, was donated by Antalis and Arjowiggins.

Yann Arthus Bertrand during the press conference

By supporting the work of Yann-Arthus Bertrand, Antalis has demonstrate its is to be a responsible player in the paper industry. Along the same line, Antalis France’s range also includes papers accredited with the FSC/PEFC-certification, a label that guarantees products respect environmental norms.

During the press conference : Mrs Nelly Olin, French Minister of Ecology and Sustainable Development, Yann Arthus-Bertrand and Mr Gilles de Robien, French Minister of Education.

Yann Arthus Bertrand answered the children's questions during the press conference.

Download press release (French)

Visit the campaign’s web site (in French) : Le Développement Durable Pourquoi ?