The new logo is more modern and more easy to read. It illustrates basic qualities of Novatech: consistency, simplicity and reliability.

The whole visual identity features a highly recognisable apple green colour which will be seen on the paper wrapper, pallet banderolle, new brochure, etc.

Launching of this new identity will be made through a printed brochure, including technically advanced printed samples, demonstrating that Novatech is totally adapted to the most recent printing techniques evolutions, and can follow printers in their own progression.

Novatech is Antalis' leading coated brand paper, used daily by thousands of printers throughout Europe and South Africa. Novatech is recognised in all market surveys as one of the major coated paper brand.