Antalis at Paperworld Fair 2006

Numerous trade customers and potentials visited the Antalis Paperworld stand in hall 1.1. Comparing to last year a significant increase of professional buyers from both  public and private companies was recognized. Especially due to the price increases issued in the beginning of this year the market development was the major conversation topic.

As a common approach to customer binding and loyalty the HP and Yes concept were presented on stand. Both brands give added value to the customers: Yes was presented in the innovative smart-wrap packaging, HP presented its new Color-Lok technology for faster drying inkjet prints.

The new office trade catalogue, which was hot from the press generated a lot of positive feedback from customers. The full range of office products was presented in a new fresh and modern look.

All in all the resonance of customer and supplier conversation gave a positive impulse to start off the year 2006.