Sequana’s specialised distribution subsidiary Antalis and the BIC group have finalised the sale of  Antalis’ Promotional Products business.

This disposal is in line with the strategy of refocusing Antalis on its core business line of B-to-B distribution of paper and packaging. The selling price is based on an Enterprise Value of € 33.5 million to which is added an additional earn-out payment of up to to € 5 million payable in 2010 based on the level of sales generated by the business in 2009.

Antalis’s Promotional Products business is involved in the marketing and distribution of promotional and corporate gifts, serving a client base of specialist resellers. It has operations in Germany, Spain, France, the Netherlands, Italy and China (purchasing offices and quality control) and is one of the market leaders in Europe. With 320 employees, it has generated sales of Euro 92 million in 2008.

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